I will look with keen interest on what comes out of this and what predictions for our industry will come true. If you are closer to Australia, then Filex is on its way too, in temperamental Melbourne. What different edge will the Aussie and American formats take?
How long will the keynote speech stay in our memory? Will it be a nice talk or cause us to take action? Will our latest idea flourish into our latest product or stay dormant?
We will see the latest cardio, strength and functional offerings from all the suppliers. There will be group fitness and small group, niche offerings from personal trainers with their latest methodology.
Moving on will see an array of wearable devices with our constant desire to measure everything we do, so we can create our very own Truman show, but in a format that we want the world to see. The battle for best will be decided between the body builders and cross fitters as we take our bodies to the extreme.
Fitspo and the #hashtag will be prominent as we measure our value in Instagram followers as we take aim at these people that we love or hate.
What I am looking for and what I find best that comes from these conferences is the collaboration and the shared focus our community creates. I will be looking to share and grow with those people to make our industry better. There is so much we can do to make a positive impact on people's lives and my encouragement to you is just do it. Take your innovation and experience and share it, do it and see who gets it.
We are passionate about what we do and we love it and we get a chance to make a real difference in people's lives! I often say our product is health and fitness and even if we forced our product on someone, pushed it down their throat and told them to take it... Would it be that bad? It's not like we are selling drugs. So promote it, make it happen. You will find people believe in it as much as you, it is a great time to be alive.
What new innovation do you feel will be the next big thing?
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