Then you, perhaps are great at what you do, you know it, your friends do, but yet you still struggle. The key is to Understand your pain tolerance, what pain are you happy living with? People will take all types of action to avoid pain, in fact it is our primary motivator of human behaviour.
Ok let's call it fear then, we are fearful of taking certain actions because of what we fear others will think of us. We consider the what ifs,
They don't like me?
They don't like my offering?
They don't see the value?
Well what if they don't? Who cares, a better question is what if they do? Prepare for the worst possible response you could get, rehearse it, expect it and then have an answer for it. So let's pretend 'they' say, "I don't really like the product, I don't really know if I can trust you and I don't see the value in the service."
OK, so now it's out in the open, no one died and it wasn't as scary as I made it out to be. This also gives us some great information to tell us how we missed the mark and this is really helpful for aligning your product to your audience. What would be far scarier, (in my opinion) is a vague no thank you response and not having a clue what they really wanted.
Lets take this response as an opportunity to get some feedback and use to align our services with what people really want and stop assuming. So let's go back to the negative feedback and let's consider our response;
"Well thank you for sharing, I did think that I perhaps missed the mark, I apologise for that. If you don't mind me asking, what exactly are you looking for?"
People are essentially looking for people to 'get' them. Somewhere along the lines through, lack of rapport or commonality or authenticity we lost them and didn't 'get' them. Perhaps we were too interested in ourselves or trying to unload on them about our product and we forgot to listen. The simple trick here is to listen to people, clarify what they are saying by rephrasing and giving back to them and then asking for confirmation. In a sentence it could look like this,
"From what we have discussed I understand you are looking for the ability to get into your favourite size 28 jeans and losing that 10 kilograms you've put on over the last couple of years through inactivity. Because a couple of years ago you were eating better and recently you saw that '2 years ago memory on Facebook' and you looked hot and it reminded you of how good you felt and you want that back! Did I get that right?"
BINGO! All of a sudden you got them, you listened, responded and asked if you got it right. If you didn't... ask them again what they want and give them what they want. People want people to get them. So get them.
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Jade Philippe - Fitness Business Consultant