Sitting at a coffee shop in Norwood this morning, it's all I can overhear in the conversations, it's inclusive as new people enter the cafe and add their thoughts to the ambience. The particular show that is on the agenda is "Entranced" the comedy hypnosis show, where the audience becomes the show. So this gets me thinking, when are you on the fringe of breakthrough?
You want a thriving business, you want more clients or less stress. You want them to get you and believe in what you are trying to do. You feel you are almost there on the fringe of breakthrough. "I really want to go now!" It's the line I overhear from the Uni student working the coffee machine. What makes her want to go, want to get involved? The Fringe is an opportunity to be inspired, excited, challenged, shocked and entertained. That is why people want to get involved, it is their motivating factor, their compelling reason. These are terms we get to understand as we engage our clients towards their success, that ultimately turns into ours.
Define for yourself, what motivates you? What gets you excited? Express this and your clients will buy into it. I think it was Steve Jobs who said, "People don't know what they want until they see it".
Show what you have, if it gets you excited, find like minded clients that get excited too. This means you get to do what you love.
What gets you excited?
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